A Powerful Difference
Every Power Train programme is delivered with one overriding goal in mind - to achieve targeted and sustained brand-aware behavioural change in every participant. To accomplish this, three fundamental concepts underpin our design:
Behavioural change can't be imposed from the outside. It begins when we come to recognise our own personality and strengths; when we see what drives us to behave the way we do. Only then can we learn to value who and what we are. We also need to recognise that other people's personalities and experiences lead them to perceive the world (and behave) very differently. ActNatural challenges the innate belief that we should treat others as we want to be treated. Instead, by harnessing their own personality and strengths, it equips each participant to treat other people, whether customers or colleagues, in the way that they need to be treated.
Sterile training rooms may be good for the trainer, but do very little to encourage behavioural change. Many frontline staff and their managers work in demanding situations. Through meticulous, in-depth research, Power Train programmes generate the real-life challenges that are faced by every participant. True-to-life work and customer settings, and fully rehearsed teams of professional actors recreate the environments, situations and people which the participants confront every day. Highly experienced Training Consultants utilise this Total Reality environment to develop the competencies, awareness and attitudes that will form the basis of the required behavioural change and ensure delivery of the promised brand values - and a truly exceptional customer experience.
Whilst crystal clear logic is a key component of every Power Train programme, we recognise that logic alone will never succeed in changing behaviour. Behavioural change is a subconscious process that, in Power Train programmes, is kick-started by ActNatural, sustained by Total Reality and embedded by Emotional Impact.